Introduction

This section deals with the consultation and analysis part of the process. Keep in mind that this part of the process’s depth and detail is determined by what you want us to do for you on your website.

Regardless of whether it is your product or service that you want to advertise on the net, or if it is a personal webiste with a message you want to launch into cyberspace, or if you simply have information you want to share with the world, we can build a website for you. So whatever your business is, we can build a website that will suit you and your audience.

So in order to do what we do best for you, we would like to understand what is you do, how you want to do it on the internet and what you aim to achieve there.

We must state however that we are not strategy consultants. So we will not determine or interpret your strategy for you. Our core business is web design and development. However in doing this we will in consultation with you, come to an understanding of your business and processes in order to determine the best possible way to use the internet and your website to interact with your target audience.
Please have a look at some of the things we offer. Keep in mind that the following is not an exhaustive list of what we do, its merely an indication of what is of importance in this part of the process.

 

Core Business Analysis

This is the process by which we come to understand your business and what it is you do. We will be interested in what it is that makes you different and special. Of importance here is the product or service your business offers, your value proposition, and your target market, and more.

 

Your Products or Service

If you have a business where you are selling either a service or a product, we need to understand what you sell and what distinguishes your product or service from the others out there. 

Whether it is the price, the quality or something else, we need to tell the world about your business in an appetizing and interesting way. Your prospective client must have a watering mouth to do business with you.

 

Your Service Delivery

You want your customer to leavewith more than just a product – he must leave with an entire experience of what it is like doing business with you. The customer must enjoy the experience, it must be fun, pleasant even entertaining if it could.

Make it worth his while and you will most likely see him again.

 

Your Target Market

You can not target a market if you do not understand its needs. You must understand your market, to know what they want. We need to understand your market and how it is we should engage them through your website. 
The following factors influence that analysis amongst others:

Target Identity
Target Location
Gaining / Improving Target access
Maintaining Target Contact
Max Exposure at Min Cost

 

Core Process Analysis

The process analysis links with the product or service delivery and forms part of the experience your customers have in doing business with you. To replicate that successfully on the net and extend your operations electronically we need to understand how you go about doing business.

The following is examined amongst others….

Your Order Processes
Your Manufacturing Process
Your Delivery Process
Your Financial Processes
Your Support Processes – Support
Maintenance
Guarantees

Competition Analysis

Very few businesses have the blessing of not having any competition. If you are that blessed well then I suppose you can skip this section all together.

For the rest of us out there, we need to keep track of what the competition is doing. The level of detail of this track-keeping will very well differ from business to business. 

In short, who the competition is, what they are up to, and how they are up to it, to put it simple is of great importance. Our non exhaustive list of what needs to be taken into account is thus:

 

Competition Identity
Competition processes
Competition offerings
Competition marketing strategy 
After sales support services
Pricing