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Does your prospective web designer understand your needs?

Would your prospective web designer really understand your needs?  Or do they just build pretty websites? 

You can easily determine this by reading the content of their web pages.  What is the content all about? Is the idea to primarily show design capability?  Can you learn anything else from their website besides the fact that they build pretty websites? 

If your prospective web designer’s main goal is to design pretty websites, and no more, then that is all you can expect – a pretty website and no more.

If you are selling products or services, you will need that website to be updated and more importantly, appropriately marketed to ensure good and steady volume of internet traffic and sales.  This implies that your website’s SEO needs to be up to par.  Also your website needs to be constructed with the aim to convert in order to ensure sales.  We are back at the pretty thing again, a pretty store on a deserted island with no inhabitants will be making ZERO sales.   

It would be incredibly difficult to assess this if you yourself do not understand what your needs are, from a web development perspective. More important, specifically from a web design perspective, what you would require.  This is the reason that you at least do some research into understanding what your new web design endeavor is all about – or should be about.  We are not talking about intense research and understanding, just an overview of what it is all about.

If a pretty website is all you require, you are most likely searching for a graphic designer and not for a web designer or web developer.

There is a legion of factors at play in the analysis of a business and then the web design of that website.  My aim is not to explain all the factors in detail in this article but rather to give you an idea of what you should be thinking about when choosing your web designer.

Once you are satisfied your web designer would be capable of understanding and meeting your needs, we can move one to next important question.

Did the clients of your prospective web designer have the same needs as you? And then obviously – was the need met?

Meet your prospective web designer.

As you are doing your research and coming to understand your own needs and requirements, you have developed several questions.  Also you spoke to some of your prospective web designer’s clients and have developed additional questions.

Most important, you now know the role of SEO in the design and ultimate success of your website. 

This is a good time to have a shortlist of web designers in hand, who you would like to make use of.  Now go meet and speak to them.  This could be done in person or on the phone.  Test their knowledge.  Ask them all these questions you have developed and carefully note their responses.

If you have done some research, you will be able to assess them very well.  You will be stunned, shocked and also pleasantly surprised by the responses you do get.  It will be very clear who knows what they are doing, and who does not. 

This is the point at which it will be all too evident – you would have made a grave mistake judging the proverbial book by its cover only.  – Judging the designer by the appearance of their websites only.

Also, since developing a website is an interactive affair between client and developer, you will be able to assess how well you will get along from a personality perspective. 

Most important, if you intend on building a successful website, it will take time and you and your developer must have a good understanding of each other and be like- minded.  Having this initial meeting would make for an encouraging relationship.

Ask for a concept proposal.

You have taken all the steps we have discussed above and now you are left with 2 or 3 web designers that you know you can trust and you would like to see what they could provide to you specifically.

This is the time to ask them for a concept proposal.  You can inform them that you intend on using them, but as part of your final decision you want them to give you a concept proposal of how they intend on serving you:

Supply all of them with the same concept details, as well as the same data together with your instructions of what you are expecting.

You could obviously expand this list, but for the basics I would ask for the following:

1. Their concept model of what they think your site should look like, from a visual design and logical layout perspective.  A single concept web page that has been designed will suffice to give you an idea.
2. Their model of the functionality they would build into the website.
3. Their model of how they intend on marketing your website, this specifically implies the steps they will take and the time frames they attach to that.
4. The cost to implement this proposal.
5. Their exact terms of the proposed agreement. (Periods, exclusions and the like)

Once you have obtained all of these concept proposals from them you can sit back and make a well informed decision and be confident that this will be money well spent.

What I have provided you with here is an absolute risk free methodology to know what you will receive, without spending a cent.  In this process you learned much and got to know your web developer before any money left your account.